Unfold Podcast
Follow Jason and Hwanjoe from Tenfold Production as they give listeners a behind-the-scenes insight into the commercial production industry. From technical skills to business and branding, find out what exactly it takes to be a creative in today's filmmaking industry.
Episodes
50 episodes
If I Started Filmmaking While Working Full-Time, I’d Do THIS | Unfold EP. 50
Thinking about going full-time freelance but not sure if you’re ready? In this episode, we break down the real tradeoffs between staying part-time, jumping in full-time, or building a hybrid path that actually fits your life. No vague advice—ju...
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Season 1
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Episode 50
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36:46
Most Creators NEVER Break Through Because of This | Unfold EP. 49
📂 Want to see 100+ curated references organized by difficulty? Get our FREE Director's Reference Library (the exact catalog we use to evaluate what's achievable): https://directorsreferencel...
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Season 1
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Episode 49
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33:56
The BRUTAL Truth About Making It As a Filmmaker In 2025 | Unfold EP. 48
This brutally honest Q&A tackles the real problems filmmakers face: reps that don’t feed you, money stress, specs that don’t convert, vague references, gear FOMO, weak outreach, and DMs that go nowhere. You’ll learn why stability beats the ...
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Season 1
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Episode 48
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49:26
How to Develop KILLER Creative Taste as a Filmmaker | Unfold EP. 47
Today on Unfold Podcast, we're talking about how to develop great taste as a filmmaker. Learn to break down creative goals, find your references, and build a career around what you actually love, not just chasing money. Practical advice for lev...
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Season 1
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Episode 47
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43:27
How to Run Shoots Like a Pro Without the Chaos | Unfold EP. 46
Previs changed everything. In this video we show the simple pre-production process we use to end chaotic film shoots, plan every shot, wrap early, and keep clients happy. If you’re a director/DP tired of missed frames, this workflow is for you....
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Season 1
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Episode 46
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42:37
How to PROPERLY charge for video production in 2025 | Unfold EP. 45
In this video, we cover essential business tips for freelancers looking to establish their value in the creative industry. Learn how to sell your skills effectively and navigate the mental state required to thrive in creative job ideas. Whether...
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Season 1
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Episode 45
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56:25
How To Become A Director WITHOUT Film School | Unfold EP. 44
You don’t need film school to become a director. In this episode, we break down a practical path to directing—built on specialization, real-world practice, and repeatable systems. Learn how to move from videographer to director, build a reel th...
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Season 1
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Episode 44
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47:49
The One Skill Holding You Back From Scaling Your Video Business | Unfold EP. 43
Scale isn’t a gear problem—it’s a communication problem. In this episode, we break down how poor communication silently caps your revenue: weak briefs, wearing every hat, unclear hand-offs, and misaligned client expectations. You’ll hear a cand...
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Season 1
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Episode 43
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33:45
How to Escape the $500 Videography Death Spiral | Unfold EP. 42
Stuck taking $500 gigs, working nights and weekends, and wondering why your rates never move? This episode breaks down the $500 death spiral: how vague scopes, weak boundaries, and panic-yes decisions trap filmmakers in burnout and the exact sy...
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Season 1
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Episode 42
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51:39
If You're A Solo Freelancer, You HAVE To Learn This Skill | Unfold EP. 41
The fastest way to raise your rates and stop burning out isn’t more gear—it’s mastering client intake and scoping. In this episode, we show how diagnostic questioning turns vague inquiries into clear deliverables, timelines, usage rights, and a...
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Season 1
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Episode 41
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46:52
How To Market Your Business in 2025 | Unfold EP. 40
Traditional networking won’t get you out of low-paying cycles. In this episode, we show why most filmmakers are trapped in an “invisible feedback loop” (you post the work you don’t want and attract more of it) and what to do instead: build proo...
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Season 1
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Episode 40
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41:07
How I’d Rebrand my Filmmaking Business in 2025 (If I Started Today) | Unfold EP. 39
In this episode, We lay out a practical playbook for repositioning your brand from the ground up. We cover portfolio pruning, niche positioning, website and bio upgrades, pricing signals, and a repeatable content plan that attracts higher-value...
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Season 1
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Episode 39
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1:04:45
Filmmaking Is Changing FAST (Do This Before 2026) | Unfold EP. 38
The filmmaking landscape is shifting fast. In this episode, we break down what’s changing between now and 2026—and exactly how to position yourself so you’re not left behind. We cover why generalists are getting squeezed, how to choose a profit...
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Season 1
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Episode 38
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45:06
The SECRET To Profitable Projects | Unfold EP. 37
Most filmmakers think a producer is “nice to have.” In reality, a great producer is the operating system of your production — protecting budgets, aligning clients, and freeing creatives to do their best work.In this episode, we break dow...
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Season 1
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Episode 37
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41:26
The 4 Questions That 10X’d Our Rates | Unfold EP. 36
Most creatives undercharge because they don’t ask the right questions.In this episode, we break down the exact client intake process we use before taking on any job — including the 4 questions that helped us raise our rates, avoid burnout, ...
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Season 1
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Episode 36
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44:52
Why Staying Solo Is Keeping You BROKE | Unfold EP. 35
Running your video business solo might feel like the smartest way to keep more profit… but it’s actually the fastest way to stall your growth — and stay broke.In this episode, we share how trying to do everything ourselves on a ...
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Season 1
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Episode 35
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52:02
How We Almost Ruined Our Biggest Spec Project | Unfold EP. 34
We poured everything into this spec project — time, money, reputation — and nearly lost it all. In this episode, we break down the critical mistakes that almost derailed our biggest production to date, and how we salvaged it just in time. Wheth...
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Season 1
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Episode 34
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1:19:29
10 Things I’d Tell My Younger Self About Filmmaking | Unfold EP. 33
In this episode of Unfold, we dive deep into the real lessons learned from building a successful video production company from the ground up. Over the past four years, we’ve scaled Tenfold Productions to work with top-tier brands, land six-figu...
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Season 1
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Episode 33
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50:58
The Brutal Truth About Running a Production Company | Unfold EP. 32
In this episode of the Unfold Podcast, the founders of Tenfold share the real story behind building their video production company from scratch. From early struggles, hard lessons, and managing partnerships to learning the business side of film...
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Season 1
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Episode 32
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50:34
10 Things We Did to Finally Land $100K Campaigns | Unfold EP. 31
In this episode, we break down the 10 essential lessons every filmmaker needs to scale from small $2,500 projects to six-figure commercial campaigns. Drawing from years of hands-on experience, we share the strategies, mindset shifts, and...
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Season 1
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Episode 31
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1:17:39
What Clients ACTUALLY Look For In Cinematographers | Unfold EP. 30
Commercial cinematographer Zachary Guy breaks down the real reason clients hire DPs—and it’s not just the pretty pictures. From spec work to soft skills, Zach shares how he built a sustainable career by mastering the business side of cinematogr...
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Season 1
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Episode 30
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39:10
Stop Chasing Clients. Start Doing THIS Instead | Unfold EP. 28
Want to become a working cinematographer but don’t have the perfect gear or clients? In this episode, Zachary Guy shares how he built a career by creating strategic spec work, focusing on story over equipment, and mastering fundamentals. Learn ...
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Season 1
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Episode 28
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21:16
How Cinematographers Actually Get Paid Thousands a Day | Unfold EP. 27
Why do some cinematographers earn thousands per day — and how do they actually justify those rates? In this episode, we break down the real business behind filmmaking: how creatives learn to price their work, negotiate with confidence, and comm...
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Season 1
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Episode 27
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41:48
How A Pro Cinematographer Works With A Micro Budget | Unfold EP. 26
Struggling with pre-production on a micro-budget shoot? In this Q&A episode, cinematographer Zachary Guy breaks down how to handle clients, what pre-production steps matter most, and how to build a small but effective crew. Whether you're a...
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Season 1
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Episode 26
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22:18