Unfold Podcast
Follow Jason and Hwanjoe from Tenfold Production as they give listeners a behind-the-scenes insight into the commercial production industry. From technical skills to business and branding, find out what exactly it takes to be a creative in today's filmmaking industry.
Episodes
39 episodes
How I’d Rebrand my Filmmaking Business in 2025 (If I Started Today) | Unfold EP. 39
In this episode, We lay out a practical playbook for repositioning your brand from the ground up. We cover portfolio pruning, niche positioning, website and bio upgrades, pricing signals, and a repeatable content plan that attracts higher-value...
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Season 1
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Episode 39
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1:04:45
Filmmaking Is Changing FAST (Do This Before 2026) | Unfold EP. 38
The filmmaking landscape is shifting fast. In this episode, we break down what’s changing between now and 2026—and exactly how to position yourself so you’re not left behind. We cover why generalists are getting squeezed, how to choose a profit...
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Season 1
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Episode 38
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45:06
The SECRET To Profitable Projects | Unfold EP. 37
Most filmmakers think a producer is “nice to have.” In reality, a great producer is the operating system of your production — protecting budgets, aligning clients, and freeing creatives to do their best work.In this episode, we break dow...
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Season 1
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Episode 37
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41:26
The 4 Questions That 10X’d Our Rates
Most creatives undercharge because they don’t ask the right questions.In this episode, we break down the exact client intake process we use before taking on any job — including the 4 questions that helped us raise our rates, avoid burnout, ...
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Season 1
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Episode 36
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44:52
Why Staying Solo Is Keeping You BROKE | Unfold EP. 35
Running your video business solo might feel like the smartest way to keep more profit… but it’s actually the fastest way to stall your growth — and stay broke.In this episode, we share how trying to do everything ourselves on a ...
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Season 1
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Episode 35
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52:02
How We Almost Ruined Our Biggest Spec Project | Unfold EP. 34
We poured everything into this spec project — time, money, reputation — and nearly lost it all. In this episode, we break down the critical mistakes that almost derailed our biggest production to date, and how we salvaged it just in time. Wheth...
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Season 1
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Episode 34
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1:19:29
10 Things I’d Tell My Younger Self About Filmmaking | Unfold EP. 33
In this episode of Unfold, we dive deep into the real lessons learned from building a successful video production company from the ground up. Over the past four years, we’ve scaled Tenfold Productions to work with top-tier brands, land six-figu...
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Season 1
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Episode 33
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50:58
The Brutal Truth About Running a Production Company | Unfold EP. 32
In this episode of the Unfold Podcast, the founders of Tenfold share the real story behind building their video production company from scratch. From early struggles, hard lessons, and managing partnerships to learning the business side of film...
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Season 1
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Episode 32
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50:34
10 Things We Did to Finally Land $100K Campaigns | Unfold EP. 31
In this episode, we break down the 10 essential lessons every filmmaker needs to scale from small $2,500 projects to six-figure commercial campaigns. Drawing from years of hands-on experience, we share the strategies, mindset shifts, and...
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Season 1
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Episode 31
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1:17:39
What Clients ACTUALLY Look For In Cinematographers | Unfold EP. 30
Commercial cinematographer Zachary Guy breaks down the real reason clients hire DPs—and it’s not just the pretty pictures. From spec work to soft skills, Zach shares how he built a sustainable career by mastering the business side of cinematogr...
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Season 1
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Episode 30
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39:10
Stop Chasing Clients. Start Doing THIS Instead | Unfold EP. 28
Want to become a working cinematographer but don’t have the perfect gear or clients? In this episode, Zachary Guy shares how he built a career by creating strategic spec work, focusing on story over equipment, and mastering fundamentals. Learn ...
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Season 1
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Episode 28
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21:16
How Cinematographers Actually Get Paid Thousands a Day | Unfold EP. 27
Why do some cinematographers earn thousands per day — and how do they actually justify those rates? In this episode, we break down the real business behind filmmaking: how creatives learn to price their work, negotiate with confidence, and comm...
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Season 1
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Episode 27
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41:48
How A Pro Cinematographer Works With A Micro Budget | Unfold EP. 26
Struggling with pre-production on a micro-budget shoot? In this Q&A episode, cinematographer Zachary Guy breaks down how to handle clients, what pre-production steps matter most, and how to build a small but effective crew. Whether you're a...
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Season 1
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Episode 26
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22:18
Why Most Videographers NEVER Become Cinematographers | Unfold EP. 25
What’s the difference between a videographer and a true cinematographer? In this episode, Zachary Guy breaks down the mindset shift, intentionality, and process that separates run-and-gun shooters from professional DPs. Learn how pre-production...
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Season 1
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Episode 25
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38:41
How I Finally Started Getting Paid What I’m Worth | Unfold EP. 24
Tired of doing great work for low pay? In this episode, we break down exactly what changed in mindset, pricing, and positioning that helped us start landing high-value commercial projects. We share real lessons from undercharging, getting...
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Season 1
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Episode 24
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46:42
What Top Directors Do That Gets Them Paid | Unfold EP. 23
A great reel and big ideas aren’t enough to get hired as a director. In this video, we break down the real reasons why most emerging directors stay overlooked — from unclear communication to not knowing how to lead a team. You’ll learn how top ...
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Season 1
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Episode 23
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39:54
Why You’re Underpaid (And What Top Filmmakers Do Differently) | Unfold EP. 22
If you’re stuck trying to level up from low-budget gigs or can’t seem to land the kind of work you actually want to do—this episode is for you. We break down the real steps filmmakers need to take to build a portfolio that attracts high-paying ...
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Season 1
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Episode 22
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1:01:15
Stuck in Low Budget Work? Here’s How I Got Out | Unfold EP. 21
Stuck doing $500 gigs that drain your time, energy, and creativity?In this episode, we break down how we finally broke out of the low-budget loop that held back my filmmaking career for years. If you're a DP, director, or creator who feels ...
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Season 1
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Episode 21
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49:53
What They Don’t Tell You About Directing Commercials | Unfold EP. 20
You planned the shoot, assembled the crew, locked the location—but what really happens when you finally step on set? In this episode of the Unfold Podcast, we sit down with Hwanjoe to unpack the entire shoot day of his latest spec c...
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Season 1
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Episode 20
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59:58
WATCH THIS Before Starting a Production Company | Unfold EP. 19
Thinking about turning your freelance video work into a full-blown production company? In this episode, we break down the biggest differences between working solo and building a scalable creative business. From understanding sales and branding,...
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Season 1
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Episode 19
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39:16
How To Say NO To A Job Even When You REALLY Need The Money | Unfold EP. 18
When you’re early in your creative career, every project feels like an opportunity — but taking the wrong jobs can actually slow your growth, drain your energy, and damage your reputation. In this episode, we dive deep into the hard lessons we ...
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Episode 18
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23:30
What It ACTUALLY Takes To Land $10K Video Projects | Unfold EP. 17
Everyone thinks they’re ready for a $10K job… until they get one. In this episode, we break down the hard lessons we learned taking on big-budget projects before we had the systems, skills, or team to handle them. From two-month colori...
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Season 1
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Episode 17
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27:30
How to Make Spec Work That Actually Lands Clients | Unfold EP. 16
In the first episode of our new mini-series, we follow Hwanjoe as he prepares for a spec commercial—with guidance from Jason. From developing the concept and pitching it to a brand, to assembling a crew and locking in pre-production—this episod...
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Season 1
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Episode 16
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1:00:51
The #1 Mistake Filmmakers Keep Repeating | Unfold EP. 15
Every filmmaker has that one project they wish they could take back. In this episode, we break down the single mistake that’s ruined more shoots than we can count: skipping pre-production. We’re unpacking the exact moment we realize...
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Season 1
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Episode 15
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23:59