Unfold Podcast
Follow Jason and Hwanjoe from Tenfold Production as they give listeners a behind-the-scenes insight into the commercial production industry. From technical skills to business and branding, find out what exactly it takes to be a creative in today's filmmaking industry.
Unfold Podcast
How To Market Your Business in 2025 | Unfold EP. 40
Traditional networking won’t get you out of low-paying cycles. In this episode, we show why most filmmakers are trapped in an “invisible feedback loop” (you post the work you don’t want and attract more of it) and what to do instead: build proof. We break down how to pivot with spec work, then use a simple marketing trifecta—BTS, targeted content, and intentional distribution—to create demand, stay top of mind, and land the right clients. Proof beats potential, and posting with purpose beats collecting business cards.
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